Developing Customer Focused Propositions
Aligning all elements of your sales and marketing activity with market opportunities can seem as demanding as completing a giant Rubik's cube!
That is why it is important to first fully understand customer expectation through good insight then create products and services that perfectly fit by ensuring that all aspects of the customer proposition are in place.
- "Does it provide what I want?" (Features and Benefits)
- "Is it at a price I am prepared to pay?" (Price and Promotion)
- "Is it available from somewhere convenient?" (Place and Availability)
Coleridge has long been the customer champion with our ability to validate propositions from the customer perspective. And, in longer supply chains where there are 'customers of customers' (e.g. trade and consumer), we start with the expectations of the end user and work backwards to ensure that all propositions are optimised throughout.
We are also proficient in managing the potential conflicts of multi-channel trading and developing complementary e-commerce strategies.